Senior-level experience. Boutique attention. No middlemen.
I founded Handstart Digital because I kept seeing the same problem: small and mid-sized businesses paying agency rates for junior execution. Strategy gets written by one person, handed off to another, and the business owner never talks to anyone who actually knows what's happening in their account.
I've spent nearly a decade on the other side of that equation, managing $15M+ in annual paid search spend at TD Bank, running pharmaceutical accounts at two agencies, and operating in environments where compliance, precision, and accountability aren't optional. Every dollar had to be justified. Every test had to have a thesis.
That's the standard I bring to every client, regardless of budget size. When you work with Handstart Digital, you're working directly with me. No account managers. No handoffs. Just a senior strategist who's accountable to your results.
My career spans consumer banking, pharmaceutical (HCP and DTC), real estate, and technology, agency and in-house. I've built campaigns from scratch, managed enterprise-scale programs, and advised on everything from keyword strategy to full-funnel growth architecture.
I'm also a practitioner of AI-enhanced marketing, actively using Claude, Gemini, and Microsoft Copilot to move faster on the execution work, so more time goes toward strategy and judgment.
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