Digital Marketing Audit

What is a digital marketing audit?

A digital marketing audit is a structured review of your current marketing presence across every relevant channel: paid search, organic search, website, analytics, and more. The goal is a clear, honest picture of what's working, what's wasting money, and what opportunities you're leaving on the table.

For small businesses, an audit is often the most valuable first step before committing to any ongoing marketing investment. It replaces guesswork with data, and gives you a prioritized roadmap instead of a list of tactics someone wants to sell you.

What the Handstart Digital audit covers

• Paid search review: Google Ads and Microsoft Ads account structure, keyword strategy, wasted spend, quality score issues, bidding approach, and conversion tracking gaps.
• SEO health check: Technical site audit, current keyword rankings, content gaps, and organic opportunity sizing.
• Analytics and tracking: Is your data clean? Are you measuring the right conversions? GA4 and Tag Manager configuration review.
• Competitive landscape: What are your competitors doing in paid and organic search that you're not?
• Channel mix assessment: Are you in the right channels for your audience and goals? Are you missing obvious opportunities?
• Budget efficiency analysis: Where is spend being wasted, and where should it be reallocated?

What you get at the end

A written audit report with findings organized by priority: quick wins you can act on immediately, medium-term recommendations, and longer-term strategic considerations. Every finding is backed by data, not opinion, and every recommendation includes a rationale.

The report is yours to keep and act on however you choose, whether that's working with me on implementation, handing it to an internal team, or using it to evaluate other vendors. No strings attached.

Who this is for

• Small businesses spending on digital marketing but unsure if it's working
• Business owners who suspect their current agency isn't doing enough
• Companies starting to invest in digital for the first time and wanting a plan
• Businesses that have grown and need to know if their marketing has kept up

How long does it take?

A full audit typically takes 5–7 business days from access to accounts through final report delivery. Turnaround depends on the complexity of your current setup and how many channels are in scope.